Why conduct an SEO audit?

An SEO Audit is the previous step to optimize the SEO positioning of a Website, regardless of whether your website or online store is made with WordPress, Prestashop or any other CMS (contentmanagementsystem).

The SEO Audit will show all those internal and external aspects that must be optimized, why they should be corrected and what is the recommended action in each case. It is the tool that will allow us to know possible errors and toxic links that affect conversions and also provide us with a detailed knowledge of the web structure. There are several reasons why you are interested in doing an SEO audit:

1. Stay on top of Google updates. How could it be otherwise, the algorithm and optimization rules that underlie the Google platform follow a constant change. These affect the content of our website, and more importantly, our positioning in Google. An SEO audit will allow you to keep up to date with changes in the algorithm, to adapt our website to these changes so as not to lose positions.
2. Identify the most effective keywords. An SEO audit will allow you to know the most relevant keywords in your sector in addition to your positioning in them. This will guide decision making so that you maintain or raise positions in the necessary keywords.
3. Optimize the indexing of your content. In order for Google to treat your website well, it needs to know what type of content it is that you develop. To do this, you need to offer it following a hierarchical and organized structure. An SEO audit will give you information about the architecture of your website to make changes where required.
4. Know loading speed. Users are used to having information on hand and on demand. According to Google, your website has a window of opportunity of 3 seconds to satisfy the doubt of your potential client. An SEO audit will reveal the loading speed of your website to know its effectiveness.

In Alcalink we work with precision the internal and external analysis of your website, in order to detect those factors that are not optimized and the possible incidents that may hinder its good positioning in search engines such as Google. We also indicate the changes you need to make on your website to comply with the parameters that search engines deem necessary to achieve a good positioning.

First, we will conduct a study of your links profile, as well as that of your competition, to know what, how and where to act so that your site is a reference in your sector. We will review more than 120 internal and external factors of your website, clearly identifying each of the problems. In addition, we will review the On-page structure and content and the results that your website is obtaining in searches.